Privacy policy

Privacy Policy

Last updated: 20 July 2026

Thomas Michael Brian Binns, trading as GXM Kingdom (“GXM Kingdom”, “we”, “us” or “our”), operates this online store and website, including all related content, features, products and services (together, the “Services”).

Our store is powered by Shopify.

This Privacy Policy explains how we collect, use, share, retain and protect personal information when you visit our website, create an account, place an order, download a digital product, contact us or otherwise use our Services.

This policy should be read together with our Cookie Policy, which provides further detail about cookies and similar technologies.

1. Who We Are

For the purposes of UK data-protection law, the data controller is:

Thomas Michael Brian Binns, trading as GXM Kingdom
8 Lancaster Drive
Hull, East Riding of Yorkshire
HU8 0HJ
United Kingdom

Email: contact@joingxm.com

2. Personal Information We Collect

We may collect personal information directly from you, automatically when you use our Services, or from service providers that help us operate our store.

The personal information we may collect includes:

Identity and contact information

  • Name;

  • Email address;

  • Billing address;

  • Delivery address;

  • Telephone number; and

  • Customer-account details, if you create an account.

Order, transaction and payment information

  • Products you purchase, return, view or add to your basket;

  • Order number and order history;

  • Delivery and fulfilment information;

  • Refund, cancellation and customer-service records;

  • Download records for digital products; and

  • Payment status and transaction details.

Payments are processed through the payment methods available at checkout. We do not store full payment-card details.

Technical and usage information

  • IP address;

  • Browser type and version;

  • Device type and operating system;

  • Approximate location derived from your IP address;

  • Website pages viewed;

  • Products viewed;

  • Referring website or source;

  • Interactions with our Services; and

  • Cookie and similar-technology information.

Marketing and communication information

  • Your marketing preferences;

  • Whether you have subscribed to receive marketing communications;

  • Your interactions with our marketing emails, where such information is available; and

  • Your cookie and advertising-consent choices.

3. How and Why We Use Your Information

We use your personal information for the following purposes and lawful bases.

To provide the Services and fulfil our contract with you

We use personal information to:

  • Process and confirm orders;

  • Take payment through payment providers;

  • Deliver physical products;

  • Provide access to purchased or free digital products;

  • Send order, dispatch and download communications;

  • Process returns, cancellations and refunds; and

  • Provide customer support.

We may process personal information to:

  • Maintain accounting, tax and transaction records;

  • Meet consumer-protection obligations;

  • Respond to lawful requests from authorities;

  • Prevent or investigate fraud; and

  • Establish, exercise or defend legal claims.

Where required by law, we use your consent:

  • To send email marketing, including promotions, updates and free digital resources;

  • To place non-essential cookies and similar technologies;

  • To use non-essential analytics technologies; and

  • To use advertising and marketing technologies.

You may withdraw consent at any time. This does not affect the lawfulness of processing that took place before consent was withdrawn.

For our legitimate interests

Where appropriate, we may process personal information for our legitimate interests in:

  • Operating, securing and improving the Services;

  • Understanding general store performance;

  • Preventing fraud and misuse;

  • Protecting our rights, property and customers; and

  • Managing and responding to customer enquiries and complaints.

Where we rely on legitimate interests, we consider and balance those interests against your rights and freedoms.

We may also use aggregated or anonymised information that no longer identifies you for analytics, reporting and business-improvement purposes.

4. Email Marketing

We may send marketing emails where you have given consent, for example when you sign up for a free tracker, newsletter or promotional updates.

Where permitted by applicable law, we may also send marketing communications to existing customers about similar products or services under the “soft opt-in” rule. We will only do this where the law allows and where you were given a clear opportunity to opt out when we collected your details and in each subsequent marketing message.

Every marketing email will include a clear way to unsubscribe. You can also contact us at contact@joingxm.com to update your marketing preferences.

5. Cookies, Advertising, Tracking and Profiling

We use cookies and similar technologies to make our Services work, remember preferences, understand how visitors use our website and, where you consent, measure and personalise advertising.

Depending on the choices you make through our cookie banner and the technologies active on our store, we may use technologies provided by:

  • Shopify;

  • Consentik;

  • Google;

  • Meta;

  • TikTok;

  • Pinterest; and

  • other providers identified in our Cookie Policy.

These technologies may collect information such as device and browser information, IP address, pages viewed, products viewed, purchases and other interactions with our Services.

Where you consent, we may use this information to:

  • Measure the effectiveness of advertising;

  • Understand whether advertising led to a website visit, purchase or other action;

  • Create advertising audience groups; and

  • Show advertising that may be more relevant to you on other websites, apps or social-media platforms.

This may involve profiling, meaning the automated use of information about your interactions with our Services to help measure or tailor advertising.

Non-essential analytics and marketing cookies should not be placed unless you have given the required consent through our cookie banner. You can accept, decline or change your non-essential cookie preferences at any time through the cookie settings or privacy-choices option available on our website.

For further details, including the names, providers, purposes and duration of cookies and similar technologies currently used on our store, please see our Cookie Policy.

We do not state that we respond to browser “Do Not Track” or Global Privacy Control signals unless this functionality has been specifically enabled and tested on our consent-management platform.

6. International Data Transfers

We are based in the United Kingdom. Some of our service providers may process personal information outside the United Kingdom, including in the United States and other countries.

Where personal information is transferred outside the United Kingdom, we will use an appropriate transfer mechanism required by applicable data-protection law. Depending on the recipient and destination, this may include:

  • An adequacy regulation;

  • The UK International Data Transfer Agreement;

  • The UK Addendum to the European Commission’s Standard Contractual Clauses; or

  • Another lawful safeguard.

We will take appropriate steps to ensure personal information receives protection consistent with applicable UK data-protection law.

7. How We Share Your Information

We share personal information only where necessary for the purposes described in this Privacy Policy, including with:

  • Shopify, which provides our ecommerce platform, hosting and related store functionality;

  • Payment providers, which securely process payments;

  • Delivery and fulfilment providers, which help deliver physical products;

  • Digital-product and download-delivery providers, which provide access to purchased or free digital products;

  • Email and customer-communications providers, which help us send order updates and, where permitted, marketing communications;

  • Consent-management providers, which record and apply your cookie preferences;

  • Analytics and advertising partners, where you have consented to the relevant non-essential tracking;

  • Professional advisers, including accountants, insurers and legal advisers, where necessary;

  • Government bodies, regulators, law-enforcement agencies or other parties, where required by law or necessary to establish, exercise or defend legal claims; and

  • A buyer or prospective buyer of our business, where personal information is relevant to a merger, sale, restructuring or transfer of business assets.

We require service providers processing personal information on our behalf to handle it appropriately and securely.

We do not sell personal information for money. However, certain advertising activities involving cookies or pixels may be treated as “sharing,” “targeted advertising” or a “sale” under some United States privacy laws. Where applicable, you can opt out of non-essential advertising technologies through our cookie-preferences tool.

8. Data Retention

We retain personal information only for as long as necessary for the purposes for which it was collected, including to meet legal, accounting, tax, fraud-prevention and reporting requirements.

We normally retain:

  • Order, invoice and transaction records: for six years after the end of the relevant financial year, or longer where required by law or necessary in connection with a legal claim;

  • Customer-service communications: for as long as reasonably necessary to manage the enquiry, maintain relevant records and protect our legal rights;

  • Marketing information: until you unsubscribe or withdraw consent, subject to retaining limited suppression information to ensure we honour your request not to receive marketing; and

  • Cookie and similar-technology information: for the periods stated in our Cookie Policy, or until you withdraw or change your cookie preferences where applicable.

We may delete or anonymise personal information when it is no longer needed. We may retain information for longer where necessary to comply with legal obligations or to establish, exercise or defend legal claims.

9. Your Rights

Subject to applicable law, you have the right to:

  • Request access to personal information we hold about you;

  • Request correction of inaccurate or incomplete personal information;

  • Request erasure of personal information in certain circumstances;

  • Request restriction of processing in certain circumstances;

  • Request data portability, where processing is based on consent or contract and carried out by automated means;

  • Object to processing based on legitimate interests, including profiling based on legitimate interests;

  • Object at any time to direct marketing, including profiling related to direct marketing;

  • Withdraw consent at any time where we rely on consent; and

  • Raise concerns about solely automated decision-making where such decision-making produces legal or similarly significant effects.

To exercise your rights, contact us at contact@joingxm.com.

We may need to verify your identity before acting on a request. We normally respond within one month, although this period may be extended where permitted by law.

10. Children’s Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children.

If you believe that a child has provided us with personal information, please contact us at contact@joingxm.com so we can investigate and take appropriate action.

11. Security

We use reasonable organisational and technical measures designed to protect personal information.

Our store is hosted on Shopify’s infrastructure. Payment information is processed by payment providers rather than being stored in full by us.

However, no method of internet transmission or electronic storage is completely secure. Please do not send payment-card details or other sensitive information to us by email.

12. Complaints

If you have a concern about how we use your personal information, please contact us first at contact@joingxm.com so that we can try to resolve it.

You also have the right to make a complaint to the UK Information Commissioner’s Office.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, technology, legal requirements or business practices.

We will publish the updated version on this page and revise the “Last updated” date. Where required by law, we will provide additional notice of material changes.

14. Contact Us

For questions about this Privacy Policy, your personal information or your privacy rights, contact:

Thomas Michael Brian Binns, trading as GXM Kingdom
8 Lancaster Drive
Hull, East Riding of Yorkshire
HU8 0HJ
United Kingdom

Email: contact@joingxm.com